When we think about any business idea, we usually get daunted as to where to begin from? There are questions from how much investment to what capital is required? Many questions haunt! So it did to us when we at Sublimation Joy sat on our starting journey. We now are leading producers of products from sublimation printing. We also provide sublimation inputs. Compiling below is a guide on setting a brand using 3D sublimation printing method. This will surely help you in successfully starting your entrepreneurial journey.
Starting a brand using 3D Sublimation printing method-What all are needed?
For starting a brand using 3D Sublimation printing method, you need first an idea, then a plan in place. Once you are done with this, you need investments for your machines and other inputs. After your first set of output, you need to make sure of the correct pricing and marketing. This will lead to increasing your brand value. These tasks may seem many but starting a brand using 3D Sublimation printing method is easy, only if you have determined to do it.
Come up with a marketable business idea
After you have decided for starting a brand using 3D Sublimation printing method, then set up for brainstorming all the possible ideas for your business. What products will you produce? Which audience will you target at? What is hot and in right now in the market? More the questions you ask yourself, better the clarity you will have for your business brand. Sublimation business can produce mobile cases/covers, mugs, photo frames, badges, tiles, magnets, bottles, cushion covers, T shirts, etc. You can choose any one or many products at the same time. Also, you can do it in retail or wholesale as per your investment.
Business plan and structure
Once you are sure of what you want to do in business related to 3D Sublimation printing method , consult some business grads to get you a solid business plan in place. This must include your product line, your target audience, your inputs required, your expected margin and the investment needed.
Related:Read Sublimation supplies for sublimation printing What where and how? to get an overview of what all inputs are needed and how much will they cost.
Mainly for sublimation printing, you will need the 3D Sublimation vacuum heat press machine ST 3042. This machine can produce many pieces at the same time and also is the best investment in the market.
Related: How to choose the best 3D sublimation printing machine for your business will help you to measure the pros and cons of all the possible machines available in the market.
When you have all the equipment and other inputs required, in place, then you should start the production. Refer our article What you can be made using 3D Sublimation machine ST3042. This will help you decide from which product you want to start with?
Also to start the production, you will need the best suppliers of blanks for your product. Go through to How to select the best sublimation blanks supplier in India? get an idea about same. Starting production will also mean failing at times with the printing process. You can always reach out to us for any help related to technical or mechanical errors while printing.
When starting a brand using 3D Sublimation printing method, always keep in mind to refer to other people who are in the same circle of profession. 3D sublimation printing is prone to errors and mistakes. They will be your primary trust circle to get all your queries resolved.
Pricing and Marketing your products
When setting up any business, you will always need to market research to find out, at what rates are similar products priced. This will help you pitch the price for your product. You need to make sure that your product is affordable for customers and profitable for you. And don’t be afraid to price your products higher if your costs justify it.
When pricing your products, make sure to include the cost of blanks, printing, shipping, and finishing. Also consider if you plan on selling retail or wholesale or both. Retails prices will be priced a bit higher than whole sale products.
Setting up a sublimation business brand using 3D Sublimation printing technique, will surely be driven by marketing it properly. Marketing nowadays happen both on online and offline platforms. Just because you have a website doesn’t mean that swarms of people will know about it or even find it online when you are setting up a sublimation business brand. It’s best to work with your web designer to make your website search engine friendly so people can easily find you.
Contact other businesses and ask to exchange links, post comments on other people’s blogs (with a link back to your online store) and partner with websites that target your niche market but don’t compete with you.
Your brand will be recognized by the quality of production as well as of the customer services. Customer services include timely delivery, quick query resolution, perfect shipping and instant payments. Customer services can be assured best only when you are content with your production and storing of the products. So focus more on production and storing the products right.
We have been working in this field for many years now. Initially we also started slow and steady but we grew slowly. We did our share of mistakes and success. From our experiences of these years of corporate journey, we assure you to give the best when you reach out to us for any help regarding sublimation supplies or help.
Avid reader, travel freak and foodaholic, I am a fellow at Teach For India. Writing and reading are my passion.